Advertisement/Advertising

Advertisement/Advertising

Advertising is one of the most important things present in our society today.   Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

It helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It also helps to spread awareness about products or services that are of some use to consumer and potential buyers.  Many believe the main aim of advertising is to sell. These are the people who strongly oppose anything that makes advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

An advertising technique used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation are called PSA or Public Service Announcements(Advertising).

There are several types of advertising.  Practically any medium can be used for advertising.  Methods of advertising include:

• Television
  • Infomercials -a long-format television commercial, typically five minutes or longer
  • Radio advertising
  • Press advertising
  • Online advertising
  • Billboard advertising
    • Mobile billboard advertising- generally vehicle mounted billboards or digital screens
    • In-store advertising
    • Covert advertising- also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media
    • Celebrities

 

References

Blurt It, www.blurtit.com

Wikipedia, http://en.wikipedia.org